The design of the logo is based on stability. It has striking colors (in gold) representing positive strength and wealth.
The use of Chinese character in bold symbolizes the nature of Sin Chew Daily as a Chinese media.
The design of the trophy has a Chinese character "企“, showing the name of our award "星洲企業楷模獎"。It has four pillars supporting from the base, to represent different aspects vital in business management - innovation, transformation, sustainability and leadership.
Without people and humanity, a business will cease to survive.
